I was hired by Mohawk Industries, the largest US manufacturer of interior design flooring, to create my own graffiti inspired carpet tiles, for the "Street Thread" collection. The final carpet designs were inspired by my custom scripts and typography collage work. For the launch of my carpets at NeoCon, the prestigious Chicago interior design tradeshow, I created a timelapse video of a large typography collage mural, which was then imbedded into a large scale video wall installation. The launch event included an exclusive interview with Interior Design TV. My graphic work was used across all branding and print materials for the product launch.
I designed the full branding and painted a large scale mural for "Graffiti Lounge," a groundbreaking collaboration of graffiti and web-based typography. The event took place at the W Hotel during SXSW 2011. We created a time-lapse video of the mural being painted, and built large letter sculptures which were left on streetcorners in Austin during SXSW to promote the event.
Full branding for Gundlach Bundschu, the oldest family-owned winery in California.
The 'Bright Light' wine label itself features intricate illustration and custom typography. I also designed the box packaging and website, with custom illustration, unique typography and graffiti.
Visit Bright Light online!
I designed and illustrated the full branding and packaging for "Fatcap Series 3" which featured custom fatcaps by 13 artists including myself. The box art featured an allover pattern of colorful graffiti lettering. My "Super Fattie" toy was selected to be produced as a larger 6" size, with it's own customized box.
Custom deck slides for proposed marketing and advertising campaign by Van Wyck & Van Wyck agency.
During 2006-8, as the Art Director and main Graphic Designer, I designed the entire magazine including the covers. From it's early beginnings, Mass Appeal established itself as the most influential urban art publication and the stories I designed highlighted various genres such as art, graffiti, fashion, cars, lifestyle and photo essays. My art direction included custom typography treatments and branding for all sections of the magazine, and I contributed my own stories and Editorial content.
As a freelance web designer, I designed main homepage layouts and created user interface wireframes for the debut of Mass Appeal magazine online. My role on the design team included content analysis, information architecture, design and art direction, all to improve user experience and maximize the popularity and views of rotating content. My design work incorporated cross platform social media connectivity synching twitter, facebook and google plus with rotating magazine content.
As an Associate Art Director, I designed main sections of the magazine. My role on the design team also included heavy illustration and branding for section titles and establishing a graphic rating system for the official reviews section.
Custom "street art" style art created for the main website opener page for the prestigious model agency Elite Model Management.
As a freelance designer for Kweenz Destroy, a popular streetwear/graffiti brand from the Bronx, I designed t-shirt graphics, logos, typography and full online branding including backend coding, user interface design and interactive look books.
As the staff Art Director, my role included location scouting, product and prop styling for Mass Appeal's main fashion section called "El Producto." Every issue featured the most popular and best designed streetwear, footwear, apparel and accessories that we photographed in unique and original ways.
Custom painted backgrounds, product styling and art direction.
As a freelance designer and illustrator, I created various promotional flyers, posters and online marketing materials for major EDM parties throughout the New York Tri-stare area. My role included extensive typography design, complex layouts and pre-press print production.
As the staff Art Director for Mass Appeal magazine, I also worked with it's sister publication, Missbehave Magazine, and I was their first featured artist in their premiere issue. I was also a main illustrator for feature stories and designed Missbehave promotional materials.
As the Head Graphic Designer, my role on the design team included extensive custom typography, illustration and branding for both inline apparel and trending t-shirt graphic styles. My graphics were used extensively seasonally.
Large scale hand-painted signage mural announcing the arrival of this popular Coffee Roastery in Williamsburg.
I was selected as a muralist for Converse's SneakersClash campaign, painting 4 murals in prime locations in Manhattan and Brooklyn. The campaign's stylistic theme was abstract, innovative full coverage of bright color and I completed each wall in only one day. I was also a public speaker and featured artist at one of Converse's official Sneakersclash media launch events.
I designed and handpainted this custom commission for the Soho PR Agency, VP+C Partners. This piece features complex custom lettering and is installed in an executive office at the firm's headquarters.
As a selected artist for Wall Therapy in Rochester New York,I painted large scale murals which depicted my frequent use of uplifting song lyrics. This "The World is Yours" mural references the Nas track from his album Illmatic and also Star Wars style typography.
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